2017 Pyramid Award Winners
With an opportunity to help promote 45 years of the St. Jude Open Bass Classic and increase annual donations, a comprehensive make-over was called for. A new logo tethering the organization’s mission, a new event brand and a revamp of the competition levels were key components for the program. A combination of new promotional items, direct mail, new informational collateral and media advertising delivered signi cant increases in donations, sponsorships, auction items and desirable decrease in expenses for a winning re-launch.
Political / Legislative Programs
Working with legal limitations, this PAC was able to recognize its constituents and add strong brand exposure. The online component of this program was an invaluable tool in capturing accurate contact information and eliminate wasteful mis-shipments.